

Leadership Coaching
Utilizing a strengths-based & neuroscience-based approach, we help leaders overcome challenges and reach their potential:
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Leading Authentically & with Strengths
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Onboarding to a New Team or a New Role
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Increasing Wellness & Performance
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Managing Stress, Conflict or Overwhelm
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Leading with Confidence and Candor
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Let's Energize Your Team
"This is the best work trip/retreat I've ever been on!"
Feedback from a company retreat we organized, 2024.
4.7/5.0 rating for "This retreat positively impacted your role & the work you do."
Feedback from a company retreat we organized, 2024.
"Alison is an amazing, energetic, thoughtful executive coach. She has helped me a lot in both executive coaching and team building. Her expertise, candor, and fun-loving nature are impactful to break the ice with teams and get to the necessary depth to catalyze meaningful change while maintaining engagement."
Feedback from Executive Coaching & Team Building, 2024.
"I didn't want it to end!"
​Feedback from Team building event, 2024.
Meet Your Team
Alison Egeberg
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Former CHRO of a Global AdTech Company
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Former Director of Leadership & Org. Development
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15 Years of Hands on Leadership Experience
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Certified Limbic Leadership Coach
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Certified Fitness & Nutrition Coach
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Active Board Member
Having sat in the C-Suite chair of a dynamic, fast paced global Tech company and led a global team in a large MedTech company,I have experienced the many competing demands of day-to-day work that you are facing. I have figured out how to be both successful and fulfilled. I am on a mission to help others do the same.
Top Values: Connection, Caring, Energy & Fun
Top Strengths: Strategy, Maximizer, Arranger, Positivity

Susan Sjolund
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Former CMO at Wired’s Top 100 startups in Europe
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15 years of Leadership spanning several countries
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ICF-accredited coach
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CPCC qualification from the Co-Active Training Institute (CTI)
My career as a marketing and public relations executive has spanned the globe in the pursuit of driving people and companies to perform at their highest levels. I have participated in two startup acquisitions in the MedTech space, influenced the governments of Malaysia and Sweden to adopt guidelines to accelerate entrepreneurship and startup growth and - toughest job yet - survived the first years as mom to twin boys.
Top Values: Freedom, Joy, Community, Kindness & Fun
